For my first post, I want to set the record straight regarding the whole booty thing. In the context of this blog, "booty" is referring to a treasure rather than a behind. So if you've stumbled upon this looking for the latter, then my apologies. Maybe something like bigbooty.com would be more up your alley.
If you are still reading this, then great, and welcome! Although I've worked in marketing for almost 10 years, I've only been fully focused on search engine marketing for less than two, so I am a relative newby to the scene. I am, however, quite an effective sponge. During this time I've been doing my homework, and from a combination of books, blogs, conferences, successes, failures, and (most recently) Twitter, I've managed to avoid the bullet and start to fully understand what I'm doing and why. With this in mind I welcome you and your thoughts. There is, afterall, much to learn.